Strategic Sales Presentations
A sales presentation cannot be limited only to sending a message with maximum accuracy.
Its main role is to trigger a certain action from the audience, whether this means buying or recommending the product.
The training proposes methods for the participants to develop and deliver the presentation and the offer, starting from its objectives and knowledge of the audience.
The presentation skills necessary to convey the key messages are also approached.
Key messages
- Build the presentation starting from the action you aim to trigger.
- Discover your audience before the presentation, understand their needs.
- Provide every person in the audience with a benefit or at least a clear advantage.
- Prepare to succeed.
- Use the language of the audience.
- Look for elements to make your presentation memorable.
Training topics
- Communication with a wide audience;
- Understanding the needs of each member of the audience ;
- Content preparation so as to provide benefits (or at least advantages);
- Preparation of the presentation structure;
- Message communication;
- Audience engagement techniques;
- Opening of the presentation;
- Closure of the presentation.
Expected results
- Pursuing clear results in the presentation ;
- Moving from product-oriented presentations to audience-oriented presentations ;
- Providing benefits (advantages) to each member of the audience;
- Gaining the audience’s interest from the very beginning;
- Building animated and memorable presentations;
- Maintaining the public’s attention and interest throughout the duration of the presentation;
- Clearly sending the message by using verbal, non-verbal elements, as well as electronic support;
- Developing the ability to answer difficult questions coming from the public;
- Clearly sending the “call to action” message for each presentation.
Methods used
- Workshop;
- Role-plays;
- Analysis and feedback;
- Presentation;
- Tests.
Duration: 2 days
Number of participants: 8 -12
Fee/person: 600 EUR
Location: Bucharest
Strategic Sales Presentations is one of the trainings included in the Strategic Sales Certificate.
The level covers the strategic sales skills required by high-value sales professionals or by key account management. In order to obtain the certificate, one needs to go through four training programs, followed by a test and one hour of consultancy free-of-charge.
In addition to Strategic Sales Presentations, this level also includes the following trainings:
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